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Priming Effect
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presentation of certain stimulus primes related thoughts and in certain cases, related actions. In other words, certain types of media conjures up particular thoughts, leading to some sort of action.

Terms (FDICJ): Frustration-aggression hypothesis, Disinhibition, Imitation, Catharsis, Justified / unjustified


frustration-aggression hypothesis
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Frustration is an incentive to aggression; if a person can't act on his frustration, he builds more frustrations which accounts for more hostile aggression (lecture notes, Kathy's comment). If an individual watches violent media then they are more likely to behave violently to a frustrater/agitator or—if the source isn’t directly available—another person/object (I contend this is the application to media; based off memory—so citation needed).


disinhibition

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watching violence brings down (i.e., disinhibits) the social wall that would normally be against violence. “watching violence on TV may legitimize the use of violence for the viewer in real life by undermining social sanctions against violence that would normally inhibit such behavior” (source?).


imitation
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idea that we are learning specific behaviors from the media. May be linked to process of identification with film characters-desire to be like them (Albert Bandura, Kathy's comment).


catharsis
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aggression can be discharged by watching violent scenes. Viewers release violent impulses by viewing content.


justified / unjustified
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This is regarding the effects of viewing justified and unjustified violence in media. Brief examples, justified implants the idea violence is alright if there is reasoning behind it, and it may be associated to disinhibition, e.g., if person watches a movie where a hero destroys a villain—and the person is angered/frustrated—then the person will be less restrained to attack adversaries. Unjustified anger produced higher results of dissatisfaction than neutral, but less than the justified (view charts from Berkowitz, this may need to be simplified or refined).


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